P&O Cruises has launched its new loyalty scheme, the Peninsular Club, which will replace the former scheme, The Portunus Club.
The new club, was launched on board Ventura on April 1, has six distinct tiers; Atlantic, Pacific, Mediterranean, Caribbean, Baltic and Ligurian, and significant new benefits.
Once launched on Ventura, the Peninsular Club will then be rolled out over the remainder of the fleet, launching on board Oceana on April 4, Adonia on April 9, Oriana on April 10, Aurora on April 12, Azura on April 15 and finally on board Arcadia on April 27.
Points from the previous loyalty scheme, which had three 'tiers' ruby, sapphire and gold, will be automatically transferred to the new P&O Cruises Peninsular Club.
The new club and tier names endorse the brand's heritage and its world-wide footprint. In 1837 the Peninsular Steam Navigation Company won the mail contract from the British Admiralty and this is the time from which P&O Cruises can trace its roots. The tier names come from oceans and seas of the world - all sailed countless times by P&O Cruises ships. These are arranged in order of size with the smallest being Ligurian. This club tier is reserved exclusively for P&O Cruises most loyal and frequent cruisers.
P&O Cruises managing director, Carol Marlow said: "We are excited that the time has come to launch the new look loyalty club. The Peninsular Club has been shaped with our passengers in mind and we trust that the benefits they will reap will see them continuing to cruise with P&O Cruises time and time again".
The wide range of benefits of the new club vary by tier, and include an on board discount ranging from 5 -10%, a complementary pressing service and discounted laundry, as well as early embarkation, an exclusive travel insurance offer, early booking offers and early cabin access.
In the new scheme, the Baltic and Ligurian tiers will be exclusive to the most loyal passengers who have a total points value of more than 2500. Entry to these tiers is not only reliant on points but also on a requirement for the passenger to have spent over 80 nights on board any P&O Cruises ship within the three years prior to the start of their cruise.
P&O Cruises can trace its roots back to 1837 and 2012 marks the 175th anniversary of when the Peninsular Steam Navigation Company was awarded the lucrative Admiralty contract to carry mail to the Iberian Peninsula and beyond.
Not long afterwards the concept of cruising was born and since then has evolved into a popular holiday choice and now P&O Cruises carries more British cruisers than any other line. Today, as trusted cruise experts, P&O Cruises has a fleet of seven ships offering holidays tailored to British tastes combining genuine service, a sense of occasion and attention to detail, ensuring passengers have the holiday of a lifetime, every time. Azura was launched in April 2010 - officially named by Godmother Darcey Bussell CBE. Small ship Adonia was added to the fleet in May 2011, named by Dame Shirley Bassey, DBE, and a new 141,000 ton as yet unnamed ship will be added to the fleet in spring 2015.