Busabout and its budget travel brands, HAGGiS Adventures and Shamrocker Adventures has announced vlogger (video blogger), Kimmi Smiles, as their 2012 social media partner as of the end of April.
Kimmi Smiles is one of Australia’s most popular vloggers with close to
112,000 subscribers on KimmiTalks and Kimmi has produced 57 videos
generating 7.7million views – all of which are making her a global
Known for her love of music, assortment of lyrical covers and dance
videos set in the iconic streets of her hometown of Melbourne, Kimmi
brings a fresh look and unique edge to independent travel by taking her
vlogging expeditions to new destinations in 2012.
In 2012, Kimmi will spend two months travelling Europe, sponsored by
Busabout and using their network that covers 33 destinations in 9
European countries, where she will visit many iconic sites as well as
spending time getting to know the locals in places off the beaten track.
Kimmi Smiles says, “I’m so excited to be working with such a fun and
dynamic group of travel brands and am looking forward to sharing my
travel adventures with the world,”
“Since making my first video in 2009, I’ve had the opportunity to share
my interests and connect with many new friends from around the globe,
and with the support of Busabout, I can now take my passion for vlogging
Busabout has championed working with the vlogging community over the
past three years and believes this next social media partnership will
bring the same success, as travellers continue to find the brands’
collaborations with leading vloggers to be of great interest.
Graeme Ward, Global Managing Director, Busabout, HAGGiS and Shamrocker
Adventures, said: “Following the success of our 2011 YouTube stars,
Louna and Stefan, we were overwhelmed by the popularity of BusaboutTV
and saw how well these vloggers identified with today’s travellers.
“Going into 2012, we were keen to find another vlogger who embodied the
brand that had a fun and adventurous streak as well as an appetite for
travel. To this end, we are thrilled to announce Kimmi Smiles as our
2012 vlogger and look forward to working with her throughout the year as
we continue to provide travellers with a sample of the true Busabout
At the end of last year, Louna and Stefan wrapped up a successful season
on the road capturing some great footage throughout Europe, with
highlights including eating calamari in Santorini, sleeping in a tree
house hostel in Gruneau and Island Hopping in Greece.
The pair created much excitement on the brand’s dedicated YouTube channel
becoming one of the most popular travel related channels in 2011, with
each video by Louna and Stefan, seeing on average 2,000 views. Louna has
even gone from being a BusaboutTV star to a cover girl with her picture
making the front cover of the 2012 Europe brochure.
Launched in 2009, BusaboutTV is seen as a fun and interesting way to
engage with travellers sharing with them information that is relevant.
Ward added: “Rather than try to control the messages, we have enough
faith in our product that we actively encourage travellers to generate
and post their own videos of their Busabout experiences in addition to
those uploaded by our dedicated vloggers.”
Head to www.youtube.com/BusaboutTV and check out Kimmi’s first vlog.
For more information visit www.busabout.com or connect with Busabout by becoming a fan on the Facebook page www.facebook.com/BusaboutEurope