National Geographic Traveller (UK) iPad and iPhone app reaches 100,000 downloads
LIMITED TIME OFFER — MAR/APR ISSUE JUST 69P
LONDON (25 April 2012) — Having launched just eight weeks ago, the
National Geographic Traveller (UK) app has already been downloaded over
100,000 times. The free app features full versions of the current issue
and back issues for just £1.99 each. Version 2.5.1 has just been updated
with enhanced features for iPad 3 retina display.
As a very special, limited time offer, the Mar/Apr issue will be available for just 69p. The price will revert back to the usual cost of £1.99 on Friday 16 May.
Editor Pat Riddell said: “While we knew there was demand for a National
Geographic Traveller (UK) app, we had no idea it would prove to be this
successful. The phenomenal response is testament to the National
Geographic brand and people’s desire to see, experience and discover the
world through Traveller’s eyes.
“The iPad is the ideal platform for a travel magazine as it allows the
photography to really stand out and the intuitive nature of the app
enables readers to have all the back issues at their fingertips — and to
search them quickly.”
In partnership with PixelMags, the app enables users to read the
magazine offline and in landscape or portrait view as well as offering a
fast and easy search function, contents menu, bookmark features,
sharing facilities and full online support.
The current issue is available to download at a cost of £1.99 per issue,
back issues will also be available. Future issues are also available
through the auto-renewing subscriptions priced at £7.49 for six months
and £14.99 for 12 months.
Newsstand is Apple’s easy-to-organise bookshelf displaying the covers of
all a user’s newspaper and magazine subscriptions in one place. A new
section of the App Store features just subscription titles, and allows
users to quickly find the most popular newspapers and magazines in the
world. If subscribed to, new issues appear in the Newsstand and are
updated automatically in the background so you always have the latest
issue and the most recent cover art.
Download National Geographic Traveller from Newsstand in iOS 5, from the App Store on iPad or iPhone, or at http://www.itunes.com/appstore.
Apps for Android and other platforms for the magazine are also set to launch this year.
The print edition of National Geographic Traveller (UK) has a cover
price of GBP £3.85, via subscription and on newsstands. For 2012 there
will be seven issues (single issues for Sept and Oct) moving to an
eight-issue frequency into 2013. Visit www.natgeotraveller.co.uk for more information.
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