Wednesday 25 April 2012

National Geographic Traveller (UK) reaches 100,000 downloads

Limited time offer
Limited time offer
National Geographic Traveller (UK) iPad and iPhone app reaches 100,000 downloads
LIMITED TIME OFFER — MAR/APR ISSUE JUST 69P

LONDON (25 April 2012) — Having launched just eight weeks ago, the National Geographic Traveller (UK) app has already been downloaded over 100,000 times. The free app features full versions of the current issue and back issues for just £1.99 each. Version 2.5.1 has just been updated with enhanced features for iPad 3 retina display.

As a very special, limited time offer, the Mar/Apr issue will be available for just 69p. The price will revert back to the usual cost of £1.99 on Friday 16 May.

Editor Pat Riddell said: “While we knew there was demand for a National Geographic Traveller (UK) app, we had no idea it would prove to be this successful. The phenomenal response is testament to the National Geographic brand and people’s desire to see, experience and discover the world through Traveller’s eyes.

“The iPad is the ideal platform for a travel magazine as it allows the photography to really stand out and the intuitive nature of the app enables readers to have all the back issues at their fingertips — and to search them quickly.”

In partnership with PixelMags, the app enables users to read the magazine offline and in landscape or portrait view as well as offering a fast and easy search function, contents menu, bookmark features, sharing facilities and full online support.

The current issue is available to download at a cost of £1.99 per issue, back issues will also be available. Future issues are also available through the auto-renewing subscriptions priced at £7.49 for six months and £14.99 for 12 months.

Newsstand is Apple’s easy-to-organise bookshelf displaying the covers of all a user’s newspaper and magazine subscriptions in one place. A new section of the App Store features just subscription titles, and allows users to quickly find the most popular newspapers and magazines in the world. If subscribed to, new issues appear in the Newsstand and are updated automatically in the background so you always have the latest issue and the most recent cover art.

Download National Geographic Traveller from Newsstand in iOS 5, from the App Store on iPad or iPhone, or at http://www.itunes.com/appstore.

Apps for Android and other platforms for the magazine are also set to launch this year.

The print edition of National Geographic Traveller (UK) has a cover price of GBP £3.85, via subscription and on newsstands. For 2012 there will be seven issues (single issues for Sept and Oct) moving to an eight-issue frequency into 2013. Visit www.natgeotraveller.co.uk for more information.

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Online: Competitions, subscriptions, blogs, features and more. www.natgeotraveller.co.uk

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