Twitter takes to skies: Thomson Airways is world’s first airline to name Dreamliner via crowd sourcing

Thomson reveals #nameourplane campaign, giving the public the chance to name the state-of-the-art aircraft and win a flight on board

Thomson Airways has announced it will become the world’s first airline to give the public the chance to name one of its new Boeing 787 Dreamliners using Twitter.

Holidaymakers should keep their eyes peeled as Thomson Airways has added #nameourplane onto the side of one of their 737 aircrafts so that consumers can tweet an image or the location of where they spotted the hashtag, along with their reasons why they should get to name the new 787 Dreamliner. Those who don’t get a glimpse of the hashtagged 737 can still tweet their suggested name.

Chris Browne, Managing Director of Thomson Airways, comments: “The arrival of the 787 Dreamliners will be an exciting time for Thomson Airways and our customers. It was only fitting to name one of these revolutionary aircraft in an equally innovative way.

We’re delighted to be the first UK airline to fly the 787 Dreamliner. We feel that this is the perfect way to give something back to our customers and make one of them a part of our history as we celebrate our 50th anniversary.

Not only will the winner choose the name of our state-of-the-art aircraft, but they will also win a flight on-board where they can enjoy a host of ground-breaking features designed to make their in-flight experience more enjoyable.”

Entrants will have just 140 characters (including the hashtag) to make their case with any original twitpics of the tagged plane given special consideration. The winning applicant will be chosen by a panel of judges including: Chris Browne, Managing Director of Thomson Airways, Todd Nelp, Vice President of Sales for Europe, Boeing Commercial Airplanes and Captain Stuart Gruber, Thomson Airways' Head of Training and the 787 test pilot.

Thomson Airways will operate the Dreamliner from four regional airports from 1st May 2013 – Manchester, London Gatwick, Glasgow and East Midlands, giving holiday makers across the UK the chance to experience the health and well-being benefits the aircraft has to offer. Beginning with long-haul routes to Mexico and Florida, plans are in development to take advantage of the potential reach of the aircraft in the future.