According to statistics released today by Owners Direct, breaks at the British seaside are becoming increasingly popular among British holidaymakers. Despite April to June this year being the wettest on record, it seems Brits aren’t put off from holidaying at home!
Based on an analysis of top enquiries to the holiday home rental site
and fastest growth areas, they have seen sharp increases in tourist hot
spots both at home and abroad.
Families are heading for popular UK beach destinations such as St.
Ives and Newquay in Cornwall which have both seen a big rise in
enquiries. In the lead up to the summer, Owners Direct has also seen a
significant increase in the number of enquiries for holidays in the
Top Five Destinations 2012 YTD
5. Ibiza Town
Top 5 increase in enquiries 2012 YTD
3. St Ives
Top destination abroad is Tenerife with the most the most popular
property advertised on the listing site being a group of quiet Tenerife
apartments within a few minutes’ walk of the beach from £250 week.
With Tenerife offering year round sun, families are opting to holiday
out of peak season to benefit from savings on flights and accommodation.
The family destination of Mallorca comes a close second with Lanzarote
the third most popular by enquiry level. The vibrant Spanish city of
Barcelona comes in at fourth place. Some central Barcelona apartments
close to the famous landmark, the Sagrada Familia costing from less
than £50 a night are one of the most popular listings on the site.
"We have always had a great deal of interest in Barcelona year round and
summer holiday hotspot trends always tend to lean towards the Canaries
and Balearics. However we haven’t seen such as sharp increase in
enquiries for UK beach breaks before. It seems the UK weather hasn’t
dampened anyone’s enthusiasm for a traditional British summer break,”
commented Owners Direct Marketing Manager Angela Southall.
Most popular properties
Data collected 16th July 2012.
Owners Direct specialises in advertising privately owned holiday
accommodation direct from the owner. They have advertised holiday
properties since 1997 and on their web site you will find over 40,000
villas, apartments, chalets, farmhouses and cottages. From Fincas in
Spain to traditional Riads in Morocco and beach villas in Koh Samui,
Owners Direct offer all types of holiday accommodation in a diverse
selection countries throughout the world.
In August 2007 Owners Direct became part of HomeAway Inc. which owns
some of the largest rentals websites in the US and Europe. They continue
to operate as a separate brand from their offices in London.