Choice Privileges, the award-winning rewards programme from global lodging franchisor Choice Hotels International, Inc., the company behind the Comfort, Quality, and Clarion brands, announced that it has welcomed its 15 millionth member. In recognition of this significant milestone the U.S-based 15-millionth member will receive 115,000 bonus rewards points.
"We are delighted to achieve this milestone and appreciate the zest with
which the traveling public has joined our comprehensive hotel rewards
programme," said Greg Brown, vice president of loyalty, promotions, and
relationship marketing for Choice Hotels. "Not only has Choice
Privileges proven to be very popular among travellers worldwide, it has
also proven to add tremendous value for our franchise hotel owners,
helping to drive more reservations to their hotels."
Originally launched in 1998 by Choice Hotels International, the Choice
Privileges rewards programme has been available in Europe since 2008. To
become a Choice Privileges member travellers can log on to www.ChoicePrivileges.eu
or sign-up when checking in to a Choice-brand hotel. Members can earn
points or miles at 5,500 locations around the world and also enjoy
express check-in, extended check-out, and the opportunity to redeem
points for free nights at thousands of properties throughout Europe, the
Middle East, Australasia, North America, Canada, Mexico, Central
America and the Caribbean. Members can also redeem points at luxury
partner hotels, such as Preferred Hotel Group and Barceló Hotels &
Resorts, through airline partners including airberlin, American
Airlines, Qantas, Delta, and Czech Airlines, and for free car hires from
Avis and Budget.
Choice Privileges members receive a wide range of hotel benefits and
access to exclusive offers, including the current promotion whereby
between 17 May and 15 August, 2012 Choice Privileges members enrolled in
Europe can now earn double bonus points for every qualifying stay at
any hotel worldwide that participates in the Choice Privileges
programme. Participating hotels include the Clarion Collection Birmingham in the UK,
Quality Hotel Delfino in Venice, Quality Hotel Berlin Tegel in Germany,
Clarion Hotel Park Avenue in New York and the Marque Sydney Clarion
Collection in Australia. To qualify reservations must be booked between
17 May and 15 August at ChoiceHotels.eu or by calling 00800 800 44 800.
Choice Hotels International, Inc. franchises more than 6,100 hotels,
representing more than 495,000 rooms, in the United States and more than
30 other countries and territories, including Choice Hotels UK properties such as the Comfort Inn Vauxhall and Comfort Inn Birmingham.
As of March 31, 2012, more than 350 hotels were under construction,
awaiting conversion or approved for development in the United States,
representing more than 30,000 rooms, and approximately 80 hotels,
representing approximately 7,000 rooms, were under construction,
awaiting conversion or approved for development in approximately 20
other countries and territories. The company's Comfort, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests
worldwide. In addition, via its Ascend Collection membership program,
travelers in the United States, Canada and the Caribbean have upscale
lodging options at historic, boutique and unique hotels.
Additional corporate information may be found on the Choice Hotels International, Inc. web site, which may be accessed at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Choice Privileges, Comfort
Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites,
MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn
and Ascend Collection are proprietary trademarks and service marks of
Choice Hotels International.