Emirates Tours announces competition to win designer travel bags

Emirates Tours, a top travel operator specialising in luxury holidays, has announced a new competition to win a travel bag made by designer luggage brand, Aspinal of London. The tour operator has teamed up with the luggage brand which shares its belief in high-quality products, in order to give back to its loyal customers through this unique opportunity.

"We are proud to be offering customers the chance to own an Aspinal of London Weekender Bag. When you are passionate about travel like we are, then arriving at your destination with stylish, top quality luggage makes your holiday even more special." said Beth Alcorn, Product and Marketing Manager, Emirates Tours.

Sharing a similar ethos to Emirates Tours, Aspinal of London strives to achieve the highest standards of quality in all of its products. Thus, though the two companies operate in different sectors of the travel industry, the promotion is a natural partnership.

The Aspinal of London bags offered in the competition feature a classic 18th Century aesthetic and are aimed at those who enjoy travelling in style. The handcrafted bags are comprised of full-grain Cognac English Bridle Leather and high-quality Navy canvas. For optimum protection, the base of each bag is made entirely of thick leather. They also feature a Swiss-made, pure brass zipper, as well as gold finish decorative rivets. The prize bag is called the 'Weekender', since it's the ideal size for a short two or three day break (13" height x 21.1" width x 8.5" depth). The bag also comes with a leather luggage tag, an interior zip pocket and an adjustable shoulder strap for additional convenience.

Competition entrants are simply required to sign up to receive emails on special luxury holiday deals from Emirates Tours while also recommending a friend to do the same. Entry is complete once the entrant's friend has also signed up to receive the offers. Winners of the competition will receive a Weekender travel bag for themselves and one for their recommended friend as well. There will be twelve pairs of winners, bringing the total number of bag-recipients to twenty four.

Those who want to win an Aspinal of London Weekender travel bag must be at least 18-years-old and the friend they recommend cannot have the same postal address. The last day to enter the competition is 31 May 2012, and the winners will be randomly drawn on 30 June 2012. People can enter the competition via the Emirates Tours website.

FACTFILE:
Emirates Tours is part of the prestigious Emirates Group, and specialises in offering tailor-made luxury holidays in Dubai, Oman, the Indian Ocean, Far East, China, India, Sri Lanka, South Africa, Australia and New Zealand.

As a subsidiary of award-winning airline Emirates, Emirates Tours benefits from the extensive network, resources and renowned quality associated with one of the world’s leading airlines.

Emirates Launches New Global Brand Platform

Emirates has launched a new global brand platform and direction, themed "Hello Tomorrow", which positions the global airline as the enabler of global connectivity and meaningful experiences. Emirates is embarking on an integrated marketing communications campaign with a new brand promise as the company continues its evolution from a travel brand to a global lifestyle brand.

Designed for the age of consumer engagement and empowerment, "Hello Tomorrow" is about inspiring people to greet tomorrow’s unlimited potential, now. "Hello" is a greeting; an invitation to a person, a place or an experience. "Tomorrow" is a time, a place, a state of mind - the unlimited possibility of the future. Emirates is extending an invitation to try the unfamiliar, create new ideas, and form new visions. The theme encapsulates life's potential and embracing the future with all the possibilities it holds.

"Our new corporate image and global marketing campaign both underline the confidence we have in our existing products and services, and the vision we have for the future growth of the airline," said Sir Maurice Flanagan, Vice Chairman of Emirates Airline & Group. "Emirates is not just offering a way to connect people from point A to point B but is the catalyst to connect people’s hopes, dreams and aspirations."

"Emirates is connecting people and cultures creating relevant and meaningful experiences that are shaping the world," he added.

Emirates airline has grown from its early days in 1985, when it launched with just two aircraft, to its current status as one of the world’s fastest growing airlines with 171 wide-body aircraft including the world’s largest fleet of Boeing 777s and A380s.  A brand synonymous with luxury and innovation, Emirates offers award-winning inflight entertainment and was the first to offer inflight telephony across all classes, individual TV screens on every seat, First Class suites and an onboard Shower Spa on its A380 aircraft. From its home base in Dubai, Emirates is geographically located within an eight hour direct flight of 75 per cent of the world's population. More distant routes like the Americas are connected to the Dubai hub with long range aircraft that fly the distance direct.

The campaign was created with Emirates lead communications partner Strawberry Frog, the world's first Cultural Movement agency. "We're building on decades of innovation in Emirates marketing to launch this new and innovative movement for the world’s most thoughtful and incredible brand," said Scott Goodson, Chairman of Strawberry Frog. "This bold next step for the brand will offer people who love the brand or want to experience the brand, inspiration to participate in this brave new world and spark new connections and experiences achieved through travel.

"The "Hello Tomorrow" campaign is at the vanguard of the trend for global brands to spark movements not simply do advertising, connecting people, communities and encouraging them to join together to make a positive impact on society," added Goodson.

The campaign launch featured print, TV and digital advertising, including some iconic billboards in New York's Times Square and Milan's central train station. A series of vibrant messages that represent the spirit of Tomorrow - Tomorrow Brings Us Closer to; New People, New Experiences, New Styles, New Friends - will bring Emirates' new vision to the marketplace. Emirates website has also been refreshed to reflect the "Hello Tomorrow" messaging.